If you also love to surf on Instagram, you may have come across this internet celebrity – Pablo Rochat. His creatively imaginative works have not only earned him millions of fans but have also made his studio, Pablo Rochat Studio, a frequent collaborator with brands like Nike, Hermes, and McDonald's.

Pablo’s artistic genes may come from his painter mother, but he obviously didn’t inherit the patience of a traditional studio. “I don’t even have the patience to let paint dry.” However, Pablo does not see the lack of patience as a flaw, “Who has the patience nowadays? I consider myself the target user—people only stay a few seconds when scrolling through Instagram, my designs serve this duration of attention.” So, this creator who refuses to wait has turned the attention deficit of contemporary people into his creative methodology.

Having figured this out, Pablo ‘liberated his nature.’ Opening Instagram, he looked like an NPC from the gaming world crossing over, viewing this rule-bound world from a max-leveled player's perspective . In his hands, everyday objects abruptly jump out of system settings to execute hidden commands.

This is Pablo’s creative philosophy. To attract “others just as impatient as himself,” Pablo sets a goal for himself to produce 10 ideas every day. He allows nine of them to be trash, as long as one is usable, that’s a victory. At the same time, he often revisits past “creative corpses,” feeding off those thoughts and often finding new inspiration.

So, what if there’s no patience? Even without this virtue emphasized by elders since childhood, Pablo can still create brilliant ideas. In his hands, the whole world is a compressed package waiting to be unpacked—you never know whether the next pop-up will be a cold joke or an Easter egg.